Data Mining for Decision Support in Marketing: A Case Study in Targeting a Marketing Campaign

Cestnik, B., Lavrač, N., Železný, F., Gamberger, D., Todorovski, L., Kline, M.

CESTNIK, B., et al. Data Mining for Decision Support in Marketing: A Case Study in Targeting a Marketing Campaign. In: BOHANEC, M., et al., eds. Workshop Proceedings ECML/PKDD 2002. Integration and Collaboration Aspects of Data Mining, Decicsion Support and Meta-learning IDDM 2002, Helsinki, 2002-08-15/2002-08-19. Helsinki: Helsinki University of Technology, 2002. pp. 25-34. ISBN 952-10-0634-X.